Marketing Business Plan – Marketing Ideas For Small Business

We have all heard of business plans and their importance when starting a business. How many of us have considered a Marketing Business Plan? The latter is just as important as a business plan and can be incorporated into the original plan. However, I think that the Marketing Business Plan is so important to a start up business that it must be considered separately and distinctly from the regular business plan. Many times I am called into consult with an existing small business to learn that business in most ways has overlooked the Marketing Business Plan and the direction it can give the owners and sales people. I am often asked for marketing plan examples to go by but a marketing plan for a business is like a finger print. It has specific characteristics that only that business has. I once had a business that did very well. I grew the company and then decided to sell it. The new owner came in demanded that the company run his way or the highway. He would not follow the marketing plan for the business that made it successful. He eventually ran the business in the ground.

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